AJUNTAMENT DE SITGES —
No es la mascareta, ets tu.
Social Media and OOH
We needed to convince the youths of Sitges to put their goddamn mask on.
COVID was on a rampant mission to ruin our summerand Sitges weren't having any of it. They wanted to be able to enjoy the festes, and to be able to do that they needed everyone, especially young people, to keep their mask firmly stuck to their face, preferably covering both the nose and the mouth. Our job was to convince the kiddos to party consciously through the medium of Instagram ads.
Our organic content got the most likes, shares, and reach of any post in the history of the feed
642% more reach than the total number of followers
In paid media we smashed the estimated reachby 285%
Followers grew by almost 10%
77% more interactions than the usual content