IBM — Sketchbacks
Produced
at︎ Ogilvy Paris
Digital
People4Smarter
Cities is an online platform created by IBM, advocating for smarter cities and leadership.
On World Environment Day 2015, along with P4SC we launched an initiative named ‘Sketch Backs’.
A day-long live drawing event, where if you tweeted your ideas for smarter cities, we replied with an illustration in a matter of minutes. A panel of IBMER’s then voted for the top four ideas that would be transformed into a poster series illustrated by Serafine Frey & renowned design studio HORT.
https://vimeo.com/135205107
Paris,
2015
